Under Armour

It all started with a simple plan: to create a superior quality T-shirt. A garment that would provide compression and wick sweat away from the skin, rather than absorbing it. A T-shirt that would work in harmony with the body, helping to regulate temperature and improve performance.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour is a pioneer in performance sportswear—gear designed to keep athletes cool, dry, and light during games, training, or workouts. The technology behind Under Armour's wide range of products for men, women, and children is sophisticated, but taking advantage of it is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® in between seasons.

Under Armour's mission is to improve the performance of all athletes through passion, design, and relentless pursuit of innovation.